Roswell Rifle Works

Roswell Rifle Works is a firearms manufacturer and dealer. The engagement covers a fully custom platform that does something no off-the-shelf stack will: ATF-approved manufacturing, warehouse management, and eCommerce, all in one custom system, plus the marketing site and the brand that wraps around it.

Selling regulated goods online means the checkout, the shipping hand-off, the warehouse pick, and the post-sale paperwork all have to be right. Doing it inside a single platform, instead of stitching Shopify to a WMS to a compliance tool to a printer, is the whole reason this project exists.

The work

• One custom system that runs the manufacturing line, the warehouse, and the storefront, ATF-approved end-to-end, with the regulatory model baked into the same database the cart reads from
• Straight-custom eCommerce platform with ATF-compliant checkout and transfer hand-off
• End-to-end payment integration sized for the regulatory environment around firearms sales
• Self-service FFL/SOT validator that lets customers and dealers clear transfers without manual back-and-forth
• Automated ATF eForms filing for manufacturing and other recurring compliance tasks; the forms a firearms business has to file every week, filed by the same system that knows what shipped
• Custom ShipStation integration tying orders to fulfillment without a hand-keyed step in the middle
• “Product binning” engine: a black-box packer that fits items by size and weight into the available box inventory so shipping quotes match what actually leaves the door
• Marketing site alongside the storefront, on the same platform
• Logo, brand system, and web design across the marketing surface

Why this one is on the list

Firearms eCommerce is the case where “use a SaaS cart” isn’t an option: the generic payment stacks won’t touch the category, the shipping calculators are wrong by design, the warehouse software doesn’t know what a serial number means, and the federal paperwork is non-negotiable. Building a single platform that handles all of it, manufacturing, inventory, cart, compliance, fulfillment, and the ATF filings, and putting a brand in front of it that matches the operation, only works when the software, the regulatory model, and the design all come from the same place.